Everyone is busy. But no-one is too busy for our quick read summaries!

We began adding 50 word executive summaries to our guides a while ago. We know people are busy and don’t always have the time to work through a 50 page guide. Even when they know it will create more time and capacity for them in the long term 🤷‍♂️.

[People think they have no time because they have no capacity. We see it differently. We think people don’t have capacity because they don’t take the time].


Then partly for fun, we created the 5-word ‘stressecutive’ summary, for those super important people that don’t have time for the 50 word version. And partly to show that all the core Lasting Difference and Lasting Leadership ideas can be distilled into clear, powerful messages.

What’s interesting about the new 5×50 guide that collates all these summaries in one place is the consistency and clarity of those messages. Sustainable organisations create capacity.

Wow, that was four words – even more efficient than five. Maybe watch this space and one day we’ll have it down to just one word. For now, take time to make time. Don’t spend it, don’t waste it, invest it. Here’s a good place to start:


5 times 50 front page